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CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand ho…
- Edisi
- KETIGA
- ISBN/ISSN
- 9780750687393
- Deskripsi Fisik
- 15 cm x 23 cm; 219 hlm
- Judul Seri
- -
- No. Panggil
- 658.8342 ELI c
THE RESPONSIBILITY OF INTELLECTUALS :REFLECTIONS BY NOAM CHOMSKY AND OTHERS A…
With the publication of ‘The Responsibility of Intellectuals’ half a century ago, Noam Chomsky burst onto the US political scene as a leading critic of the war in Vietnam. Privilege, he argues, brings with it the responsibility to tell the truth and expose lies, but our intellectual culture only pays lip-service to this ideal. The essay has been described as ‘the single most influential p…
- Edisi
- -
- ISBN/ISSN
- 9781787355514
- Deskripsi Fisik
- x, 138 p. ill;
- Judul Seri
- -
- No. Panggil
- 973.91 RES N
INTERNET GOVERNANCE AT THE POINT OF NO RETURN
The book begins with an analysis of the technological infrastructure environment and of the manifold regulatory theories developed in the Internet Governance context. Based on this foundation the transnational normative ecosystem is outlined, followed by a detailed discussion of the substantive Internet Governance principles (such as legitimacy, participation, transparency, accountability). The…
- Edisi
- -
- ISBN/ISSN
- 9783038053606
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 302.5 ROF i
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