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CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR

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This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:


Digital Markets and Marketing

Hierarchies of Knowledge in Marketing

Marketing Inequalities: Feminisms and intersectionalities

The Ethics and Politics of Consumption
New case studies include:


Emerging Economy Brands

The Fairtrade Brand

Disappearing Influencers

Decolonising the Media
Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8342 ELI c

Penerbit

New York : ROUTLEDGE., 2009

Deskripsi Fisik

15 cm x 23 cm; 219 hlm

Bahasa

English

ISBN/ISSN

9780750687393

Klasifikasi

658.8342

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

KETIGA

Subjek

MARKETING
CORPORATE SOCIAL RESPONSIBILITY & BUSINESS ETHICS
CONSUMER BEHAVIOUR

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELIZABETH PARSONS

Versi lain/terkait

Lampiran Berkas

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