Electronic Resource

RATING THE AUDIENCE :THE BUSINESS OF MEDIA

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.23 MAR r

Penerbit

LONDON : Bloomsbury Academic., 2011

Deskripsi Fisik

xvi + 272 p

Bahasa

English

ISBN/ISSN

9781849663410

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Advertising and society
Media Studies
Media, Information and Communication Industries

Info Detail Spesifik

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Pernyataan Tanggungjawab

GOLDSMITH, BEN, BALNAVES, MARK

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