Electronic Resource

ALTERNATIVE AND MAINSTREAM MEDIA : THE CONVERGING SPECTRUM

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Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.23 KEN a

Penerbit

LONDON : Bloomsbury Academic., 2011

Deskripsi Fisik

vii, 224p

Bahasa

English

ISBN/ISSN

9781849665438

Klasifikasi

302.23

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Alternative mass media

Info Detail Spesifik

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Pernyataan Tanggungjawab

Kenix, Linda Jean

Versi lain/terkait

Lampiran Berkas

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